Under Armour — Top Retailers
In 2025, underarmour.com was the single largest store selling Under Armour online, generating US$317m at a 20.6% share of the brand's online brand revenue, ahead of amazon.com and douyin.com in second and third place. The ranking mixes Under Armour's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Under Armour
- underarmour.com generated US$317m in brand revenue online, a 20.6% share, in 2025.
- amazon.com generated US$290m in brand revenue online, a 18.8% share, in 2025.
- douyin.com generated US$52m in brand revenue online, a 3.4% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$317m20.6% | |
| 2. | Wholesale | US$290m18.8% | |
| 3. | D2C & Wholesale (Hybrid) | US$52m3.4% | |
| 4. | Wholesale | US$49m3.2% | |
| 5. | D2C & Wholesale (Hybrid) | US$45m2.9% |
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