Walmart Conversion Rate & Transaction KPIs
Walmart converts visits at a 3.3% conversion rate in 2025, generating 1,993,572,405 orders from 152,560,486 buyers at a 13.1 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Walmart Average Order Value
- Walmart's gross average order value (AOV) is US$112.22 in 2025.
- Discounts of US$13.67 and returns of US$10.11 took Walmart's net AOV to US$88.43 in 2025.
- After US$4.62 VAT, Walmart's final AOV was US$93.05 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Walmart Monthly Number of Orders
- Walmart recorded 187,854,403 orders in 09/26.
- Across 2025, Walmart recorded 1,993,572,405 orders in total.
Number of Orders
09/26Compare with Other Retailers
Line up Walmart's monthly number of orders trend against its competitors or any retailer of your choice.
Monthly Number of Orders (in Thousands)
Compare with Other Retailers
Line up Walmart's monthly number of orders trend against its competitors or any retailer of your choice.
Walmart Monthly Number of Buyers
- Walmart had 56,623,552 buyers in 09/26.
- Across 2025, 152,560,486 buyers shopped at Walmart.
Number of Buyers
09/26Track Monthly Momentum
Track Walmart's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Walmart's full monthly history to spot momentum and seasonality.
Walmart Monthly Purchase Frequency
- Walmart shoppers ordered about 3.3 times in 09/26.
- Across 2025, each Walmart buyer placed 13.1 orders in total.
Purchase Frequency
09/26Compare with Other Retailers
Line up Walmart's monthly purchase frequency against its competitors or any retailer of your choice.
Monthly Purchase Frequency
Compare with Other Retailers
Line up Walmart's monthly purchase frequency against its competitors or any retailer of your choice.
Walmart Monthly Gross AOV After Deductions
- Walmart's monthly gross AOV was US$92.81 in 09/26.
- For 2025, Walmart's gross AOV before deductions was US$112.22.
Gross AOV
09/26Track Monthly Momentum
Track Walmart's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Walmart's full monthly history to spot momentum and seasonality.
See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.