Kwai Shop Company & Revenue

Main Category
Main Country Selling to

Revenue (GMV)

US$193,065m
2024

Global Rank

7
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Kwai Shop Revenue & Turnover

Kwai Shop Annual Revenue & Growth by Year

Kwai Shop's annual sales on its online store kwaixiaodian.com amounted to US$193,065m in 2024. This represents a change of 15-20% from the previous year. Kwai Shop's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$193,065m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
193,065
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Kwai Shop Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kwai Shop, revenues in June of 2025 were US$15,081m on its domain kwaixiaodian.com. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$15,081m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$15,081m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Kwai Shop Sales by Country & Market Shares

Kwai Shop's main market is Greater China, where its main online store, kwaixiaodian.com, generated 100% of revenues in 2024. Kwai Shop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Kwai Shop Revenue Split by Product Categories

Kwai Shop sales by product category provide a deeper look into its income structure. Kwai Shop's most significant category is Fashion, which accounts for 55% of total sales in 2024 at its largest online store, kwaixiaodian.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (55%)

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Kwai Shop Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Kwai Shop's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kwai Shop either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Kwai Shop's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.

3P Share

100%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
0%100%
2024
2025
1P Activity
3P Activity

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Kwai Shop Top Stores

Kwai Shop's flagship domain kwaixiaodian.com generated revenues of US$193,065m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
kwaixiaodian.com
Beijing Kuaishou Technology Co., Ltd.
2021

2022

2023

2024

2025

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Kwai Shop Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Kwai Shop's largest online store kwaixiaodian.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Kwai Shop Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Kwai Shop, the payment providers Not communicated (Other) are available at its largest online store, kwaixiaodian.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, kwaixiaodian.com offers EMS and China Post.

Payment Provider

Not communicated (Other)

Shipping Provider

EMS

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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