eCommerce Industry in Romania

Romanian eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Romanian eCommerce Market generated an eCommerce revenue of US$7,325m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Romanian eCommerce Market, monthly revenues in May of 2025 were US$663m. This represents a change of 0-5% from the previous month.

Romanian eCommerce: Product Categories

In the Romanian eCommerce Market, Hobby & Leisure is the largest category, contributing 27% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Romanian eCommerce

The largest eCommerce retailer in the Romanian eCommerce Market is emag.ro, with an online revenue of US$970m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is drmax.ro, followed by farmaciatei.ro in third place.

# 1

emag.ro

Biggest Category

Electronics

Biggest Country

Romania

Growth 24/25

<0%

Revenue

US$970m

# 2

Drmax

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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# 3

farmaciatei.ro

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue
1.	emag.ro	Electronics	Romania	<0%	US$970m
2.	drmax.ro	Unlock	Unlock	Unlock	Unlock
3.	farmaciatei.ro	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Romanian eCommerce Penetration: Online Market Share

The Romanian eCommerce Market reached an online share of 5-10% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 5-10% in 2025.

Top Shipping, Payment and Software Providers in Romanian eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Romanian eCommerce Market, Fan Courier is the shipping provider offered by most eCommerce retailers, Cash on delivery (Cash on delivery) is the number one payment provider, and Magento the leading provider of shop software.

Romanian eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Romanian eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 77.5-78.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

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