eCommerce Industry in Chile

Top Online Store
falabella.comfalabella.com
Top Category
Country
Online Share
10-15%

eCommerce Revenue

US$9,539m
2024

Growth

5-10%
2024

Growth Forecast

10-15%
24/25

Average Order Value

2024

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Chilean eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Chilean eCommerce Market generated an eCommerce revenue of US$9,539m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.

Annual Revenue

US$9,539m
2024

Annual Growth Forecast

10-15%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
9,539
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Chilean eCommerce Market, monthly revenues in June of 2025 were US$911m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$911m
06/25

Growth from Previous Month

5-10%
05/25-06/25

Monthly Revenue (in Million US$)

02/2025
03/2025
04/2025
05/2025
911
06/2025

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Chilean eCommerce: Product Categories

In the Chilean eCommerce Market, Electronics is the largest category, contributing 26% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Electronics (26%)

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Biggest Online Retailers in Chilean eCommerce

The largest eCommerce retailer in the Chilean eCommerce Market is falabella.com, with an online revenue of US$1,065m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is paris.cl, followed by lider.cl in third place.

# 1
falabella.comfalabella.com
Biggest Category

Electronics

Biggest Country

Chile

Growth 24/25

<0%

Revenue

US$1,065m

# 2
paris.clparis.cl
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Chilean eCommerce Penetration: Online Market Share

The Chilean eCommerce Market reached an online share of 10-15% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Online Share

10-15%
2024

Online Share Forecast

10-15%
2025

Online Share/eCommerce Market Share

2022
2023
10-15%
2024
10-15%
2025
2026

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Top Shipping, Payment and Software Providers in Chilean eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Chilean eCommerce Market, Chilexpress is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Top Shipping Provider

Chilexpress
Share

2024

Top Payment Provider

VISA (Cards)
Share

2024

Top Shop Software Provider

Shopify
Share

2024

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Chilean eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Chilean eCommerce Market was 8.5-9.0%, while the cart abandonment rate was 80.0-80.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

8.5-9.0%2024
80.0-80.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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