Bol Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Bol Revenue & Turnover
Bol Annual Revenue & Growth by Year
Bol's annual sales on its online store bol.com amounted to US$7,715m in 2024. This represents a change of 0-5% from the previous year. Bol's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Bol Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Bol, revenues in June of 2025 were US$624m on its domain bol.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Bol Sales by Country & Market Shares
Bol's main market is the Netherlands, where its main online store, bol.com, generated 73% of revenues in 2024. Bol engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Bol Revenue Split by Product Categories
Bol sales by product category provide a deeper look into its income structure. Bol's most significant category is Hobby & Leisure, which accounts for 25% of total sales in 2024 at its largest online store, bol.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (25%)
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Bol Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Bol's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Bol either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Bol's' 1P sales contributed 36% to total GMV, while the 3P GMV accounted for 64%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Bol Top Stores
Bol's flagship domain bol.com generated revenues of US$7,715m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
bol.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | bol.com bol.com B.V. | 7,715 |
Identify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
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Bol Competitor Analysis & Similar Stores
amazon.nl is the closest competitor to Bol's largest online store bol.com, with a similarity score of 96.9% in 2024. otto.nl is another key store with a high similarity score of 96.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
bol.com
Mainamazon.nl
96.9%otto.nl
96.2%Compare This Retailer With the Right Peers
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Bol Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Bol's largest online store bol.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Bol Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Bol, the payment providers Mastercard (Cards), VISA (Cards) and iDEAL (Bank transfer) are available at its largest online store, bol.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, bol.com offers Self-collection / Click & collect, Forwarding agent (not exactly named) and Own delivery service.
Payment Provider
Shipping Provider
Shop Software
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