Hepsiburada Company & Revenue

Main Category

Fashion

Main Country Selling to

Turkey

Revenue (GMV)

US$4,558m

2025

Global Rank

2025

Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Hepsiburada Revenue & Turnover

Hepsiburada Annual Revenue & Growth by Year

Hepsiburada's annual sales amounted to US$4,558m in 2025. This represents a change of <0% from the previous year. Hepsiburada is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$4,558m

2025

Annual Growth Forecast

<0%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

4,558

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Hepsiburada Sales by Country & Market Shares

Hepsiburada's main market is Turkey, where the retailer generated 100% of revenues in 2025. Hepsiburada engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Hepsiburada Revenue Split by Product Categories

Hepsiburada sales by product category provide a deeper look into its income structure. Hepsiburada's most significant category is Fashion, which accounts for 25% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (25%)

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Hepsiburada Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Hepsiburada's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Hepsiburada either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Hepsiburada's 1P sales contributed 32% to total GMV, while the 3P GMV accounted for 68%.

3P Share

68%

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

32%68%

2025

2026

1P Activity

3P Activity

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Hepsiburada Top Stores

Hepsiburada's flagship domain hepsiburada.com generated revenues of US$4,558m in 2025. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

hepsiburada.com

D-Market Elektronik Hizmetler Tic. A.Ş.

2022

2023

2024

2025

2026

Position

Store

hepsiburada.com

D-Market Elektronik Hizmetler Tic. A.Ş.

2021

2022

2023

2024

2025

4,558

2026

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Position	Store	2025
1.	hepsiburada.com D-Market Elektronik Hizmetler Tic. A.Ş.	4,558
1.	hepsiburada Example 123
2.	hepsiburada Store Name Some 24
3.	hepsiburada Emerald Emera
4.	hepsiburada Rose HRU
5.	hepsiburada Cake Store Company 24
6.	hepsiburada Lime Database Inc.
7.	hepsiburada Cyan CPU Chips Something
8.	hepsiburada Gray Singal Company
9.	hepsiburada Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Hepsiburada - Other Retailers in the Market

Online stores such as pazarama.com and trendyol.com are part of the wider e-commerce landscape in which hepsiburada.com operates.

Overview of Retailers Across the Broader Market

hepsiburada.com

pazarama.com

trendyol.com

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Hepsiburada Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Hepsiburada reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.

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Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Hepsiburada Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Hepsiburada, the payment providers VISA (Cards), Mastercard (Cards) and +Bonus Card (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Hepsiburada offers Aras Kargo, hepsiJET and PTT Kargo.

Payment Provider

VISA (Cards)

Shipping Provider

Aras Kargo

Shop Software

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