Hepsiburada Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Hepsiburada Revenue & Turnover
Hepsiburada Annual Revenue & Growth by Year
Hepsiburada's annual sales on its online store hepsiburada.com amounted to US$5,749m in 2024. This represents a change of 15-20% from the previous year. Hepsiburada's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Hepsiburada Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Hepsiburada, revenues in June of 2025 were US$311m on its domain hepsiburada.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Hepsiburada Sales by Country & Market Shares
Hepsiburada's main market is Turkey, where its main online store, hepsiburada.com, generated 100% of revenues in 2024. Hepsiburada engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Hepsiburada Revenue Split by Product Categories
Hepsiburada sales by product category provide a deeper look into its income structure. Hepsiburada's most significant category is Fashion, which accounts for 25% of total sales in 2024 at its largest online store, hepsiburada.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (25%)
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Hepsiburada Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Hepsiburada's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Hepsiburada either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Hepsiburada's' 1P sales contributed 24% to total GMV, while the 3P GMV accounted for 76%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Hepsiburada Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Hepsiburada's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Hepsiburada's gross profit was US$585m, while its operating profit was US$0.5m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Hepsiburada Number of Employees
Hepsiburada had a headcount of 3,789 in 2021. Meanwhile approximately US$0.2m was generated per employee in 2021
Revenue per Employee (in Million US$)
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Hepsiburada Top Stores
Hepsiburada's flagship domain hepsiburada.com generated revenues of US$5,749m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by Net Sales (in Million US$)
hepsiburada.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | hepsiburada.com D-Market Elektronik Hizmetler Tic. A.Ş. | 5,749 |
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Hepsiburada Competitor Analysis & Similar Stores
pttavm.com is the closest competitor to Hepsiburada's largest online store hepsiburada.com, with a similarity score of 99.0% in 2024. a101.com.tr is another key store with a high similarity score of 98.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Hepsiburada Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Hepsiburada's largest online store hepsiburada.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Hepsiburada Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Hepsiburada, the payment providers Mastercard (Cards), VISA (Cards) and Maximum Card (Cards) are available at its largest online store, hepsiburada.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, hepsiburada.com offers MNG Kargo, hepsiJET and PTT Kargo.
Payment Provider
Shipping Provider
Shop Software
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