Coupang Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Coupang Revenue & Turnover
Coupang Annual Revenue & Growth by Year
Coupang's annual sales on its online store coupang.com amounted to US$51,569m in 2024. This represents a change of 5-10% from the previous year. Coupang's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Coupang Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Coupang, revenues in July of 2025 were US$4,658m on its domain coupang.com. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Coupang Sales by Country & Market Shares
Coupang's main market is South Korea, where its main online store, coupang.com, generated 100% of revenues in 2024. Coupang engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Coupang Revenue Split by Product Categories
Coupang sales by product category provide a deeper look into its income structure. Coupang's most significant category is Fashion, which accounts for 31% of total sales in 2024 at its largest online store, coupang.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (31%)
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Coupang Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Coupang's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Coupang either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Coupang's' 1P sales contributed 48% to total GMV, while the 3P GMV accounted for 52%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Coupang Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Coupang's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Coupang's gross profit was US$8,831m, while its operating profit was US$436m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Coupang Number of Employees
Coupang had a headcount of 63,000 in 2022. Meanwhile approximately US$0.3m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Coupang Top Stores
Coupang's flagship domain coupang.com generated revenues of US$51,569m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | coupang.com Coupang, Inc. | 51,569 |
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Coupang Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Coupang's largest online store coupang.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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