Coupang Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$51,569m
2024

Global Rank

16
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Coupang Revenue & Turnover

Coupang Annual Revenue & Growth by Year

Coupang's annual sales on its online store coupang.com amounted to US$51,569m in 2024. This represents a change of 5-10% from the previous year. Coupang's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$51,569m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
51,569
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Coupang Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Coupang, revenues in June of 2025 were US$4,370m on its domain coupang.com. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$4,370m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$4,370m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Coupang Sales by Country & Market Shares

Coupang's main market is South Korea, where its main online store, coupang.com, generated 100% of revenues in 2024. Coupang engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Coupang Revenue Split by Product Categories

Coupang sales by product category provide a deeper look into its income structure. Coupang's most significant category is Fashion, which accounts for 31% of total sales in 2024 at its largest online store, coupang.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (31%)

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Coupang Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Coupang's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Coupang either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Coupang's' 1P sales contributed 48% to total GMV, while the 3P GMV accounted for 52%.

3P Share

52%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
48%52%
2024
2025
1P Activity
3P Activity

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Coupang Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Coupang's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Coupang's gross profit was US$8,831m, while its operating profit was US$436m.

Gross Profit

US$8,831m
2024

Operating Profit

US$436m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Coupang Number of Employees

Coupang had a headcount of 63,000 in 2022. Meanwhile approximately US$0.3m was generated per employee in 2022

Revenue per Employee (in Million US$)

2018
2019
2020
2021
US$0.3m
2022

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Coupang Top Stores

Coupang's flagship domain coupang.com generated revenues of US$51,569m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
coupang.com
Coupang, Inc.
2021

2022

2023

2024

2025

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Coupang Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Coupang's largest online store coupang.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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