Apple — Online vs. Offline Split
Apple's online and offline brand revenue totaled US$289,151m in 2025, of which 44% was generated online across all retailers combined.
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Apple Revenue Online vs. Offline
- Apple's online and offline revenue totaled US$289,151m in 2025.
- Online made up 44% of that total in 2025.
- Offline made up 56% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
289,151
163,092
126,059
2025- Online
- Offline
Apple D2C Channel Mix
- Apple's D2C Online revenue was US$53,193m in 2025.
- Apple's D2C Offline revenue was US$62,468m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
18.4%
21.6%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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