H&M — Online vs. Offline Split
H&M's online and offline brand revenue totaled US$19,462m in 2025, of which 28% was generated online across all retailers combined.
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H&M Revenue Online vs. Offline
- H&M's online and offline revenue totaled US$19,462m in 2025.
- Online made up 28% of that total in 2025.
- Offline made up 72% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
19,462
14,100
5,362
2025- Online
- Offline
H&M D2C Channel Mix
- H&M's D2C Online revenue was US$5,275m in 2025.
- H&M's D2C Offline revenue was US$13,701m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
27.1%
70.4%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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