Burberry — Online vs. Offline Split
Burberry's online and offline brand revenue totaled US$3,120m in 2025, of which 11% was generated online across all retailers combined.
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Burberry Revenue Online vs. Offline
- Burberry's online and offline revenue totaled US$3,120m in 2025.
- Online made up 11% of that total in 2025.
- Offline made up 89% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
3,120
2,789
331
2025- Online
- Offline
Burberry D2C Channel Mix
- Burberry's D2C Online revenue was US$209m in 2025.
- Burberry's D2C Offline revenue was US$2,505m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
6.7%
80.3%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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