Abercrombie Conversion Rate & Transaction KPIs

Abercrombie converts visits at a 3.3% conversion rate in 2025, generating 16,146,277 orders from 8,970,154 buyers at a N/A purchase frequency.

Conversion Rate

2025
3.3%

Number of Orders

2025
16,146,277

Number of Buyers

2025
8,970,154

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Abercrombie Average Order Value

  • Abercrombie's gross average order value (AOV) is US$172.76 in 2025.
  • Discounts of US$30.83 and returns of US$39.67 took Abercrombie's net AOV to US$102.26 in 2025.
  • After US$7.92 VAT, Abercrombie's final AOV was US$110.18 in 2025.

Average Order Value Calculation in 2025

US$172.76
US$30.83
US$39.67
US$102.26
US$7.92
US$110.18

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Abercrombie Monthly Number of Orders

  • Abercrombie recorded 1,392,065 orders in 10/26.
  • Across 2025, Abercrombie recorded 16,146,277 orders in total.

Number of Orders

10/26
1,392,065

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1,392
10/26

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Abercrombie Monthly Number of Buyers

  • Abercrombie had 1,224,236 buyers in 10/26.
  • Across 2025, 8,970,154 buyers shopped at Abercrombie.

Number of Buyers

10/26
1,224,236

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1,224
10/26

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Abercrombie Monthly Purchase Frequency

  • Abercrombie shoppers ordered about 1.1 times in 10/26.

Purchase Frequency

10/26
1.1

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.1
10/26

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Abercrombie Monthly Gross AOV After Deductions

  • Abercrombie's monthly gross AOV was US$114.7 in 10/26.
  • For 2025, Abercrombie's gross AOV before deductions was US$172.76.

Gross AOV

10/26
US$114.7

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$114.7
10/26

Track Monthly Momentum

Track Abercrombie's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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