Apoteket Company & Revenue

Main Country Selling to

Sweden

Main Category

Care Products

Revenue (GMV)

2025

US$502m

Global Rank

2025

549

Growth

2025 / 2024

+18%

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Apoteket Revenue & Forecast

Apoteket Revenue, Sales & Forecast

Apoteket's e-commerce revenue reached US$502m in 2025.
Apoteket's annual sales changed +18% year over year in 2025.
In 2024, Apoteket's e-commerce revenue was US$427m.

Annual Revenue (GMV)

2025

US$502m

+18%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

427

2024

502

2025

2026

2027

Forecast

2026

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Apoteket Monthly Sales & Revenue Development

Apoteket's monthly e-commerce sales reached US$46m in 10/26.
Apoteket's monthly sales changed +7% versus the previous month in 10/26.
Across 2025, Apoteket's e-commerce revenue totaled US$502m.

Revenue Current Month (GMV)

10/26

US$46m

+7%

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

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Apoteket Top Stores by Revenue

apoteket.se is Apoteket's largest store at US$502m in Sweden, a +18% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	apoteket.se	Sweden	US$502m	+18%

Apoteket has only one top store, so there are no other stores to compare it with in this table.

Apoteket Sales by Country

Sweden is Apoteket's biggest market in 2025 at US$502m and a 100% share, ahead of the next largest markets.

Biggest Market

100%

Sweden

Apoteket Revenue Share by Country

Sweden is Apoteket's largest market at US$502m, a 100% share, in 2025.

Market Share by Country in 2025

#	Country	GMV Share 2025	Share	GMV 2025
1	Sweden		100%	US$502m

Apoteket Competitors

Apoteket's biggest store apoteket.se, at US$502m GMV, is most similar to apotekhjartat.se at a 95.3 Match Score, ahead of apotea.se at 95.2 and lyko.com at 75.4.

Apoteket Competitor Landscape

apotekhjartat.se is the store most similar to Apoteket's biggest store at a 95.3 Match Score, with US$0.4bn GMV.
apotea.se ranks next as a similar store at a 95.2 Match Score and US$0.9bn GMV.
lyko.com follows at a 75.4 Match Score and US$0.5bn GMV.

Apoteket's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.1

1.2

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Apoteket Competitors & Similar Stores

apotekhjartat.se tops the stores most similar to Apoteket's biggest store at a 95.3 Match Score and a US$110 AOV.
apotea.se is a close alternative at a 95.2 Match Score and a US$109 AOV.
lyko.com follows at a 75.4 Match Score and a US$115 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	apoteket.se		US$502.3m	2.5	US$110
1.	apotekhjartat.se	95%	US$389.7m	2.7	US$110
2.	apotea.se	95%	US$914.6m	3.2	US$109
3.	lyko.com	75%	US$453.2m	2.6	US$115
4.	iherb.com	75%	US$855.1m	3.0	US$62
5.	docmorris.de	74%	US$1,041.5m	2.2	US$50

Apoteket Conversion Rate & Transaction KPIs

Apoteket converts visits at a 2.7% conversion rate in 2025, generating 4,557,558 orders from 1,826,809 buyers at a 2.5 purchase frequency.

Conversion Rate

2025

2.7%

Number of Orders

2025

4,557,558

Number of Buyers

2025

1,826,809

Purchase Frequency

2025

2.5

Apoteket Average Order Value

Apoteket's gross average order value (AOV) is US$106.18 in 2025.
Discounts of US$14.01 and returns of US$3.95 took Apoteket's net AOV to US$88.22 in 2025.
After US$21.98 VAT, Apoteket's final AOV was US$110.2 in 2025.

Average Order Value Calculation in 2025

US$106.18

US$14.01

US$3.95

US$88.22

US$21.98

US$110.2

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Apoteket Monthly Number of Orders

Apoteket recorded 421,546 orders in 10/26.
Across 2025, Apoteket recorded 4,557,558 orders in total.

Number of Orders

10/26

421,546

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Monthly Number of Orders (in Thousands)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

422

10/26

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Apoteket Monthly Number of Buyers

Apoteket had 337,936 buyers in 10/26.
Across 2025, 1,826,809 buyers shopped at Apoteket.

Number of Buyers

10/26

337,936

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Monthly Number of Buyers (in Thousands)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

338

10/26

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Apoteket Monthly Purchase Frequency

Apoteket shoppers ordered about 1.2 times in 10/26.
Across 2025, each Apoteket buyer placed 2.5 orders in total.

Purchase Frequency

10/26

1.2

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Monthly Purchase Frequency

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

1.2

10/26

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Apoteket Monthly Gross AOV After Deductions

Apoteket's monthly gross AOV was US$109.26 in 10/26.
For 2025, Apoteket's gross AOV before deductions was US$106.18.

Gross AOV

10/26

US$109.26

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Monthly Gross AOV After Deductions (in US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

US$109.26

10/26

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Apoteket Marketplace 1P vs 3P Split

Apoteket generated US$502m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.

Apoteket GMV Composition Over Time

Apoteket's total GMV reached US$502m in 2025.
Apoteket's 1P net sales were US$402m, plus US$100m VAT on 1P, in 2025.

E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

US$502m

2025

2026

2027

1P Net Sales

VAT on 1P

Making 1P, 3P and Hybrid Comparable

Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.