Ralph Lauren Conversion Rate & Transaction KPIs

Ralph Lauren converts visits at a 2.9% conversion rate in 2025, generating 13,032,094 orders from 6,489,768 buyers at a 2 purchase frequency.

Conversion Rate

2025
2.9%

Number of Orders

2025
13,032,094

Number of Buyers

2025
6,489,768

Purchase Frequency

2025
2

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB
Add as a preferred source on Google

Ralph Lauren Average Order Value

  • Ralph Lauren's gross average order value (AOV) is US$231.44 in 2025.
  • Discounts of US$38.79 and returns of US$44.78 took Ralph Lauren's net AOV to US$147.87 in 2025.
  • After US$17.63 VAT, Ralph Lauren's final AOV was US$165.5 in 2025.

Average Order Value Calculation in 2025

US$231.44
US$38.79
US$44.78
US$147.87
US$17.63
US$165.5

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Ralph Lauren Monthly Number of Orders

  • Ralph Lauren recorded 1,251,925 orders in 10/26.
  • Across 2025, Ralph Lauren recorded 13,032,094 orders in total.

Number of Orders

10/26
1,251,925

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1,252
10/26

Compare with Other Retailers

Line up Ralph Lauren's monthly number of orders trend against its competitors or any retailer of your choice.

Discover Analyze & Compare

Ralph Lauren Monthly Number of Buyers

  • Ralph Lauren had 925,535 buyers in 10/26.
  • Across 2025, 6,489,768 buyers shopped at Ralph Lauren.

Number of Buyers

10/26
925,535

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
926
10/26

Track Monthly Momentum

Track Ralph Lauren's full monthly history to spot momentum and seasonality.

Discover Analyze & Compare

Ralph Lauren Monthly Purchase Frequency

  • Ralph Lauren shoppers ordered about 1.4 times in 10/26.
  • Across 2025, each Ralph Lauren buyer placed 2 orders in total.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

Compare with Other Retailers

Line up Ralph Lauren's monthly purchase frequency against its competitors or any retailer of your choice.

Discover Analyze & Compare

Ralph Lauren Monthly Gross AOV After Deductions

  • Ralph Lauren's monthly gross AOV was US$175.1 in 10/26.
  • For 2025, Ralph Lauren's gross AOV before deductions was US$231.44.

Gross AOV

10/26
US$175.1

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$175.1
10/26

Track Monthly Momentum

Track Ralph Lauren's full monthly history to spot momentum and seasonality.

Discover Analyze & Compare

See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

Discover Profiles
Screenshot of the retailer profile in Profiles

Conversion Rate & Transaction KPIs of Ralph Lauren's Competitors

Saks favicon
Saks
Moncler favicon
Moncler
Loro Piana favicon
Loro Piana
Ssense favicon
Ssense
Mytheresa favicon
Mytheresa
Hugo Boss favicon
Hugo Boss
Net A Porter favicon
Net A Porter
Neiman Marcus favicon
Neiman Marcus
Gucci favicon
Gucci
Prada favicon
Prada
Louis Vuitton favicon
Louis Vuitton
Fashionphile favicon
Fashionphile
Hermes favicon
Hermes
Bestsecret favicon
Bestsecret
Farfetch favicon
Farfetch
Dior favicon
Dior
Vestiaire Collective favicon
Vestiaire Collective

Ready to Unlock the Full Power of ECDB?

Book a demo to see how ECDB's market intelligence can support your business.

Book a Demo