Carousell Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Carousell Revenue & Turnover
Carousell Annual Revenue & Growth by Year
Carousell's annual sales on its online store carousell.sg amounted to US$336m in 2024. This represents a change of 5-10% from the previous year. Carousell's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Carousell Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Carousell, revenues in July of 2025 were US$30m on its domain carousell.sg. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Carousell Sales by Country & Market Shares
Carousell's main market is Singapore, where its main online store, carousell.sg, generated 99% of revenues in 2024. Carousell engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Carousell Revenue Split by Product Categories
Carousell sales by product category provide a deeper look into its income structure. Carousell's most significant category is Fashion, which accounts for 46% of total sales in 2024 at its largest online store, carousell.sg. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (46%)
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Carousell Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Carousell's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Carousell either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Carousell's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Carousell Top Stores
Carousell's flagship domain carousell.sg generated revenues of US$336m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
carousell.sgIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | carousell.sg Carousell Pte., Ltd. | 336 |
Identify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
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Carousell Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Carousell's largest online store carousell.sg reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Carousell Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Carousell, the payment providers Mastercard (Cards), VISA (Cards) and Atome (Installment) are available at its largest online store, carousell.sg. Shipping providers, on the other hand, vary significantly depending on the market. Overall, carousell.sg offers Ninja Van, Singapore Post and Speedpost.
Payment Provider
Shipping Provider
Shop Software
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