Cheaper Than Dirt Company & Revenue
Main Country Selling to
United StatesMain Category
Hobby & LeisureRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Cheaper Than Dirt Revenue & Forecast
Cheaper Than Dirt Revenue, Sales & Forecast
- Cheaper Than Dirt's e-commerce revenue reached US$48m in 2025.
- Cheaper Than Dirt's annual sales changed -68% year over year in 2025.
- In 2024, Cheaper Than Dirt's e-commerce revenue was US$151m.
Annual Revenue (GMV)
2025Forecast
2026Get Cheaper Than Dirt's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Cheaper Than Dirt's full revenue forecast in Profiles to size future demand and plan ahead.
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See where Cheaper Than Dirt leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareCheaper Than Dirt Monthly Sales & Revenue Development
- Cheaper Than Dirt's monthly e-commerce sales reached US$4m in 10/26.
- Cheaper Than Dirt's monthly sales changed +6% versus the previous month in 10/26.
- Across 2025, Cheaper Than Dirt's e-commerce revenue totaled US$48m.
Revenue Current Month (GMV)
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareCheaper Than Dirt Top Stores by Revenue
- cheaperthandirt.com is Cheaper Than Dirt's largest store at US$48m in United States, a -68% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  cheaperthandirt.com | US$48m | -68% |
Cheaper Than Dirt has only one top store, so there are no other stores to compare it with in this table.
Cheaper Than Dirt Sales by Country
The United States is Cheaper Than Dirt's biggest market in 2025 at US$48m and a 100% share, ahead of the next largest markets.
Cheaper Than Dirt Revenue Share by Country
- United States is Cheaper Than Dirt's largest market at US$48m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$48m |
Cheaper Than Dirt Competitors
Cheaper Than Dirt's biggest store cheaperthandirt.com, at US$48m GMV, is most similar to titleist.com at a 99.8 Match Score, ahead of globalgolf.com at 99.7 and opticsplanet.com at 98.6.
Cheaper Than Dirt Competitor Landscape
- titleist.com is the store most similar to Cheaper Than Dirt's biggest store at a 99.8 Match Score, with US$0.2bn GMV.
- globalgolf.com ranks next as a similar store at a 99.7 Match Score and US$0.1bn GMV.
- opticsplanet.com follows at a 98.6 Match Score and US$0.4bn GMV.
Cheaper Than Dirt's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Cheaper Than Dirt Competitors & Similar Stores
- titleist.com tops the stores most similar to Cheaper Than Dirt's biggest store at a 99.8 Match Score and a US$159 AOV.
- globalgolf.com is a close alternative at a 99.7 Match Score and a US$195 AOV.
- opticsplanet.com follows at a 98.6 Match Score and a US$220 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| cheaperthandirt.com | US$48.1m | 3.1 | US$208 | |||
| 1. | 100% | US$168.3m | 2.6 | US$159 | ||
| 2. | 100% | US$75.0m | 2.7 | US$195 | ||
| 3. | 99% | US$391.6m | 2.8 | US$220 | ||
| 4. | 99% | US$111.7m | 2.6 | US$262 | ||
| 5. | mossberg.com | 98% | US$34.1m | 2.6 | US$158 |
Cheaper Than Dirt Customer Demographics
At cheaperthandirt.com, Cheaper Than Dirt's biggest store, 8% of shoppers fall in the 18-to-24 age group and 35% sit in the low income group.
Cheaper Than Dirt Customers by Age & Income
- 8% of Cheaper Than Dirt shoppers fall in the 18-to-24 customer age group.
- 35% of Cheaper Than Dirt shoppers sit in the low income group.
- The age and income splits cover shoppers of cheaperthandirt.com, Cheaper Than Dirt's largest store.
Breakdown by Age Group
Breakdown by Income Group
Cheaper Than Dirt Conversion Rate & Transaction KPIs
Cheaper Than Dirt converts visits at a 2.9% conversion rate in 2025, generating 231,558 orders from 75,508 buyers at a 3.1 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Cheaper Than Dirt Average Order Value
- Cheaper Than Dirt's gross average order value (AOV) is US$241.71 in 2025.
- Discounts of US$27.87 and returns of US$16.22 took Cheaper Than Dirt's net AOV to US$197.61 in 2025.
- After US$10.1 VAT, Cheaper Than Dirt's final AOV was US$207.71 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Cheaper Than Dirt Monthly Number of Orders
- Cheaper Than Dirt recorded 20,702 orders in 10/26.
- Across 2025, Cheaper Than Dirt recorded 231,558 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Cheaper Than Dirt Monthly Number of Buyers
- Cheaper Than Dirt had 12,062 buyers in 10/26.
- Across 2025, 75,508 buyers shopped at Cheaper Than Dirt.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Cheaper Than Dirt Monthly Purchase Frequency
- Cheaper Than Dirt shoppers ordered about 1.7 times in 10/26.
- Across 2025, each Cheaper Than Dirt buyer placed 3.1 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
Compare with Other Retailers
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Cheaper Than Dirt Monthly Gross AOV After Deductions
- Cheaper Than Dirt's monthly gross AOV was US$172.34 in 10/26.
- For 2025, Cheaper Than Dirt's gross AOV before deductions was US$241.71.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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Cheaper Than Dirt Product Categories
Hobby & Leisure is Cheaper Than Dirt's biggest product category in 2025 at 88%, ahead of the next-largest categories in the full breakdown of what it sells.
Cheaper Than Dirt Revenue Breakdown by Product Category
- Hobby & Leisure is Cheaper Than Dirt's largest product category at 88% of 2025 sales.
- Fashion is Cheaper Than Dirt's second-largest product category at 6% of 2025 sales.
- DIY is Cheaper Than Dirt's third-largest product category at 2% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 88% | |||
| 2 | 6% | |||
| 3 | 2% | |||
| 4 | 2% | |||
| 5 | 1% |
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