Dyson Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Dyson's biggest market in 2025 at US$98m and a 13% share, ahead of the next largest markets.

Biggest Market

13%

2nd Biggest Market

9%

3rd Biggest Market

7%

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Dyson Revenue Share by Country

  • United States is Dyson's largest market at US$98m, a 13% share, in 2025.
  • Germany is Dyson's second-largest market at US$73m, a 9% share, in 2025.
  • Australia is Dyson's third-largest market at US$51m, a 7% share, in 2025.
  • Italy is Dyson's fourth-largest market at US$49m, a 6% share, in 2025.
  • United Kingdom is Dyson's fifth-largest market at US$45m, a 6% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
13%US$98m
2
9%US$73m
3
7%US$51m
4
6%US$49m
5
6%US$45m

Brand View

Total revenue across all revenue streams

The United States is Dyson's biggest market in 2025 at US$475m and a 18% share, ahead of the next largest markets.

Biggest Market

18%

2nd Biggest Market

14%

3rd Biggest Market

8%

Dyson Revenue Share by Country

  • United States is Dyson's largest market at US$475m, a 18% share, in 2025.
  • Greater China is Dyson's second-largest market at US$370m, a 14% share, in 2025.
  • Japan is Dyson's third-largest market at US$225m, a 8% share, in 2025.
  • United Kingdom is Dyson's fourth-largest market at US$198m, a 8% share, in 2025.
  • Germany is Dyson's fifth-largest market at US$127m, a 5% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
18%US$475m
2
14%US$370m
3
8%US$225m
4
8%US$198m
5
5%US$127m

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