In 2025, amazon.com was the single largest store selling Dyson online, generating US$316m at a 12.0% share of the brand's online brand revenue, ahead of tmall.com and walmart.com in second and third place. The ranking mixes Dyson's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$316m12.0% | |
| 2. | D2C & Wholesale (Hybrid) | US$195m7.4% | |
| 3. | D2C & Wholesale (Hybrid) | US$106m4.0% | |
| 4. | D2C & Wholesale (Hybrid) | US$97m3.7% | |
| 5. | D2C & Wholesale (Hybrid) | US$73m2.8% |
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