Fashion Nova Conversion Rate & Transaction KPIs

Fashion Nova converts visits at a 3.1% conversion rate in 2025, generating 5,988,435 orders from 2,735,784 buyers at a 2.2 purchase frequency.

Conversion Rate

2025
3.1%

Number of Orders

2025
5,988,435

Number of Buyers

2025
2,735,784

Purchase Frequency

2025
2.2

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Fashion Nova Average Order Value

  • Fashion Nova's gross average order value (AOV) is US$123.87 in 2025.
  • Discounts of US$22.09 and returns of US$29.1 took Fashion Nova's net AOV to US$72.68 in 2025.
  • After US$4.05 VAT, Fashion Nova's final AOV was US$76.73 in 2025.

Average Order Value Calculation in 2025

US$123.87
US$22.09
US$29.1
US$72.68
US$4.05
US$76.73

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Fashion Nova Monthly Number of Orders

  • Fashion Nova recorded 621,460 orders in 10/26.
  • Across 2025, Fashion Nova recorded 5,988,435 orders in total.

Number of Orders

10/26
621,460

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
621
10/26

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Fashion Nova Monthly Number of Buyers

  • Fashion Nova had 421,228 buyers in 10/26.
  • Across 2025, 2,735,784 buyers shopped at Fashion Nova.

Number of Buyers

10/26
421,228

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
421
10/26

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Fashion Nova Monthly Purchase Frequency

  • Fashion Nova shoppers ordered about 1.5 times in 10/26.
  • Across 2025, each Fashion Nova buyer placed 2.2 orders in total.

Purchase Frequency

10/26
1.5

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.5
10/26

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Fashion Nova Monthly Gross AOV After Deductions

  • Fashion Nova's monthly gross AOV was US$74.86 in 10/26.
  • For 2025, Fashion Nova's gross AOV before deductions was US$123.87.

Gross AOV

10/26
US$74.86

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$74.86
10/26

Track Monthly Momentum

Track Fashion Nova's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Fashion Nova's Competitors

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