Fressnapf Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Fressnapf Revenue & Turnover
Fressnapf Annual Revenue & Growth by Year
Fressnapf's annual sales amounted to US$505m in 2024. This represents a change of 40-45% from the previous year. Fressnapf is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Fressnapf Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Fressnapf, revenues in January of 2026 were US$52m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Fressnapf Sales by Country & Market Shares
Fressnapf's main market is Germany, where the retailer generated 73% of revenues in 2024. Fressnapf engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Fressnapf Revenue Split by Product Categories
Fressnapf sales by product category provide a deeper look into its income structure. Fressnapf's most significant category is Hobby & Leisure, which accounts for 100% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (100%)
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Fressnapf Customer Demographics and Shopper Insights
3% of the customers of fressnapf.de, the largest store of Fressnapf, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 26% of the customers of fressnapf.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (3.0%)
Revenue Breakdown by Customer Income Groups
Low (26.0%)
Fressnapf Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Fressnapf's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Fressnapf either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Fressnapf's' 1P sales contributed 95% to total GMV, while the 3P GMV accounted for 5%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Fressnapf Top Stores
Fressnapf's flagship domain fressnapf.de generated revenues of US$366m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
fressnapf.deIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | fressnapf.de Fressnapf Tiernahrungs GmbH | 366 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Fressnapf Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Fressnapf reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Fressnapf Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Fressnapf, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Fressnapf offers DHL and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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