Peter Hahn Company & Revenue

Main Category

Fashion

Main Country Selling to

Germany

Revenue (GMV)

US$128m

2025

Global Rank

1,494

2025

Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Peter Hahn Revenue & Turnover

Peter Hahn Annual Revenue & Growth by Year

Peter Hahn's annual sales amounted to US$128m in 2025. This represents a change of <0% from the previous year. Peter Hahn is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$128m

2025

Annual Growth Forecast

<0%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

128

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Peter Hahn Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Peter Hahn, revenues in April of 2026 were US$11m. This marks a change in monthly revenues of <0% from March.

Revenue Current Month (GMV)

US$11m

04/26

Growth from Previous Month

<0%

03/26-04/26

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Monthly E-Commerce Revenue (GMV in Million US$)

12-2025

01-2026

02-2026

03-2026

US$11m

04-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Peter Hahn Sales by Country & Market Shares

Peter Hahn's main market is Germany, where the retailer generated 69% of revenues in 2025. Peter Hahn engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Peter Hahn Revenue Split by Product Categories

Peter Hahn sales by product category provide a deeper look into its income structure. Peter Hahn's most significant category is Fashion, which accounts for 99% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (99%)

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Peter Hahn Customer Demographics and Shopper Insights

2% of the customers of peterhahn.de, the largest store of Peter Hahn, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 24% of the customers of peterhahn.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (2.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (24.0%)

Peter Hahn Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Peter Hahn's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Peter Hahn either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Peter Hahn's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Peter Hahn Top Stores

Peter Hahn's flagship domain peterhahn.de generated revenues of US$88m in 2025. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

peterhahn.de

Peter Hahn GmbH

2022

2023

2024

2025

2026

Position

Store

peterhahn.de

Peter Hahn GmbH

2021

2022

2023

2024

2025

2026

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Position	Store	2025
1.	peterhahn.de Peter Hahn GmbH	88
1.	peterhahn Example 123
2.	peterhahn Store Name Some 24
3.	peterhahn Emerald Emera
4.	peterhahn Rose HRU
5.	peterhahn Cake Store Company 24
6.	peterhahn Lime Database Inc.
7.	peterhahn Cyan CPU Chips Something
8.	peterhahn Gray Singal Company
9.	peterhahn Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Peter Hahn - Other Retailers in the Market

Online stores such as ullapopken.de and vangraaf.com are part of the wider e-commerce landscape in which peterhahn.de operates.

Overview of Retailers Across the Broader Market

peterhahn.de

ullapopken.de

vangraaf.com

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Peter Hahn Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Peter Hahn reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.

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Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Peter Hahn Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Peter Hahn, the payment providers VISA (Cards), Mastercard (Cards) and Invoices not named (Invoice) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Peter Hahn offers DHL.

Payment Provider

VISA (Cards)

Shipping Provider

DHL

Shop Software

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