Hermes Competitors

Hermes's biggest store hermes.com, at US$1,548m GMV, is most similar to louisvuitton.com at a 90.1 Match Score, ahead of dior.com at 81.1 and neimanmarcus.com at 76.1.

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Hermes Competitor Landscape

louisvuitton.com is the store most similar to Hermes's biggest store at a 90.1 Match Score, with US$2.5bn GMV.
dior.com ranks next as a similar store at a 81.1 Match Score and US$1.7bn GMV.
neimanmarcus.com follows at a 76.1 Match Score and US$1.3bn GMV.

Hermes's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

1.2

1.4

1.6

1.8

2.2

2.4

2.6

2.8

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Hermes Competitors & Similar Stores

louisvuitton.com tops the stores most similar to Hermes's biggest store at a 90.1 Match Score and a US$944 AOV.
dior.com is a close alternative at a 81.1 Match Score and a US$425 AOV.
neimanmarcus.com follows at a 76.1 Match Score and a US$371 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	hermes.com		US$1,547.8m	2.8	US$854
1.	louisvuitton.com	90%	US$2,524.2m	2.5	US$944
2.	dior.com	81%	US$1,668.6m	2.0	US$425
3.	neimanmarcus.com	76%	US$1,339.8m	2.5	US$371
4.	saksfifthavenue.com	76%	US$1,249.5m	2.6	US$360
5.	loropiana.com	75%	US$1,163.8m	2.4	US$2,097