Hermes Revenue & Forecast

Annual net revenue a brand generated through all its different revenue streams.

• Brand Revenue (Physical B2C)

  Annual net revenue a brand generated through the sales of physical goods to private end customers.

  • Brand Revenue – D2C

    Annual net revenue a brand generated both online and offline through the B2C sales of physical goods via direct-to-consumer channels associated with the brand (e.g., Apple selling via apple.com or its offline Apple Stores).

    • Brand Revenue – D2C Online

      Annual net revenue a brand generated online through the B2C sales of physical goods via direct-to-consumer channels associated with the brand, i.e. its own online stores operated by the brand itself as well as its stores on marketplaces (e.g., Apple selling via apple.com or Apple selling via the Apple brand storefront on amazon.com).

      • Brand Revenue – D2C Online via Own Stores

        Annual net revenue a brand generated online through the B2C sales of physical goods via its own direct-to-consumer online stores operated by the brand itself (e.g., Apple selling via apple.com).

      • Brand Revenue – D2C Online via Third-Party’s Stores

        Annual net revenue a brand generated online through the B2C sales of physical goods via its own official brand storefronts hosted on third-party marketplaces, where the brand itself remains the seller (e.g., Samsung selling through its official brand store on amazon.com or tmall.com).

    • Brand Revenue – D2C Offline

      Annual net revenue a brand generated offline through the B2C sales of physical goods via direct-to-consumer brick-and-mortar stores associated with the brand (e.g., Apple selling via its offline Apple Stores).

  • Brand Revenue – Wholesale

    Annual net revenue a brand generated by selling its physical goods to retailers which then sell the goods both online and offline to B2C end customers (e.g., the brand Samsung selling products to the retailer Walmart).

    • Brand Revenue – Wholesale Online

      Annual net revenue a brand generated by selling its physical goods to retailers which then sell the goods online to B2C end customers (e.g., the brand Samsung selling products to the retailer Walmart which then sells them via walmart.com).

      • Brand Revenue – Wholesale Online 3P at Retail Prices

        Annual retail-price value of a brand’s physical goods sold online to B2C end customers through independent third-party marketplace sellers (3P stores) — measured at the net price end customers actually pay (including marketplace and reseller margins), as opposed to the lower net revenue the brand books from the wholesale transaction.

    • Brand Revenue – Wholesale Offline

      Annual net revenue a brand generated by selling its physical goods to retailers which then sell the goods offline to B2C end customers (e.g., the brand Samsung selling products to the retailer Walmart which then sells them via its brick-and-mortar stores).

• Brand Revenue – B2B & Services

  Annual net revenue a brand generated through all other revenue streams except its physical B2C business. This could be the B2B side of its business as well as services offered (e.g., Apple offering Apple TV).