In 2025, hermes.com was the single largest store selling Hermes online, generating US$1,315m at a 68.5% share of the brand's online brand revenue, ahead of secoo.com and mytheresa.com in second and third place. The ranking mixes Hermes's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$1,315m68.5% | |
| 2. | Wholesale | US$78m4.0% | |
| 3. | Wholesale | US$64m3.3% | |
| 4. | D2C | US$61m3.2% | |
| 5. | Wholesale | US$56m2.9% |
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