Hermes Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

Japan is Hermes's biggest market in 2025 at US$430m and a 27% share, ahead of the next largest markets.

Biggest Market

27%

2nd Biggest Market

23%

3rd Biggest Market

10%

E-Commerce Market Intelligence

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Japan is Hermes's largest market at US$430m, a 27% share, in 2025.
United States is Hermes's second-largest market at US$366m, a 23% share, in 2025.
France is Hermes's third-largest market at US$161m, a 10% share, in 2025.
United Kingdom is Hermes's fourth-largest market at US$89m, a 6% share, in 2025.
South Korea is Hermes's fifth-largest market at US$83m, a 5% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	Japan	27%	US$430m
2	United States	23%	US$366m
3	France	10%	US$161m
4	United Kingdom	6%	US$89m
5	South Korea	5%	US$83m

Total revenue across all revenue streams

Greater China is Hermes's biggest market in 2025 at US$423m and a 22% share, ahead of the next largest markets.

Biggest Market

22%

2nd Biggest Market

17%

3rd Biggest Market

10%

Greater China is Hermes's largest market at US$423m, a 22% share, in 2025.
United States is Hermes's second-largest market at US$323m, a 17% share, in 2025.
Japan is Hermes's third-largest market at US$190m, a 10% share, in 2025.
France is Hermes's fourth-largest market at US$188m, a 10% share, in 2025.
South Korea is Hermes's fifth-largest market at US$102m, a 5% share, in 2025.

Market Share by Country in 2025