H&M — Top Retailers
In 2025, hm.com was the single largest store selling H&M online, generating US$4,903m at a 91.4% share of the brand's online brand revenue, ahead of tmall.com and myntra.com in second and third place. The ranking mixes H&M's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling H&M
- hm.com generated US$4,903m in brand revenue online, a 91.4% share, in 2025.
- tmall.com generated US$132m in brand revenue online, a 2.5% share, in 2025.
- myntra.com generated US$94m in brand revenue online, a 1.8% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$4,903m91.4% | |
| 2. | D2C | US$132m2.5% | |
| 3. | D2C | US$94m1.8% | |
| 4. | D2C | US$26m0.5% | |
| 5. | D2C | US$19m0.4% |
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