H&M Product Categories
Fashion is H&M's biggest product category in 2025 at 80%, ahead of the next-largest categories in the full breakdown of what it sells.
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H&M Revenue Breakdown by Product Category
- Fashion is H&M's largest product category at 80% of 2025 sales.
- Furniture & Homeware is H&M's second-largest product category at 14% of 2025 sales.
- Care Products is H&M's third-largest product category at 4% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 80% | |||
| 2 | 14% | |||
| 3 | 4% | |||
| 4 | 2% |
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