Macpac Company & Revenue
Revenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Macpac Revenue & Forecast
Macpac Revenue, Sales & Forecast
- Macpac's e-commerce revenue reached US$29m in 2025.
- Macpac's annual sales changed -7% year over year in 2025.
- In 2024, Macpac's e-commerce revenue was US$31m.
Annual Revenue (GMV)
2025Forecast
2026Get Macpac's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Macpac's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareMacpac Top Stores by Revenue
- macpac.com.au is Macpac's largest store at US$19m in Australia, a -3% change versus 2024.
- macpac.co.nz is Macpac's second-largest store at US$10m in New Zealand in 2025.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  macpac.com.au | US$19m | -3% | |
| 2. | macpac.co.nz | US$10m | -14% |
Macpac Sales by Country
Australia is Macpac's biggest market in 2025 at US$19m and a 67% share, ahead of the next largest markets.
Macpac Revenue Share by Country
- Australia is Macpac's largest market at US$19m, a 67% share, in 2025.
- New Zealand is Macpac's second-largest market at US$10m, a 33% share, in 2025.
- Worldwide is Macpac's third-largest market at US$0m, a 0% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 67% | US$19m | ||
| 2 | 33% | US$10m | ||
| 3 | 0% | US$0m |
Macpac Competitors
Macpac's biggest store macpac.com.au, at US$19m GMV, is most similar to pushys.com.au at a 96.7 Match Score, ahead of anacondastores.com at 96.4 and kathmandu.com.au at 95.5.
Macpac Competitor Landscape
- pushys.com.au is the store most similar to Macpac's biggest store at a 96.7 Match Score, with US$0.0bn GMV.
- anacondastores.com ranks next as a similar store at a 96.4 Match Score and US$0.2bn GMV.
- kathmandu.com.au follows at a 95.5 Match Score and US$0.0bn GMV.
Macpac's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Macpac Competitors & Similar Stores
- pushys.com.au tops the stores most similar to Macpac's biggest store at a 96.7 Match Score and a US$133 AOV.
- anacondastores.com is a close alternative at a 96.4 Match Score and a US$143 AOV.
- kathmandu.com.au follows at a 95.5 Match Score and a US$65 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| macpac.com.au | US$19.1m | 2.4 | US$135 | |||
| 1. | 97% | US$25.8m | 2.5 | US$133 | ||
| 2. | 96% | US$247.6m | 2.7 | US$143 | ||
| 3. | 96% | US$22.0m | 2.5 | US$65 | ||
| 4. | paddypallin.com.au | 95% | US$19.2m | 2.5 | US$138 | |
| 5. | 94% | US$23.0m | 2.4 | US$139 |
Macpac Conversion Rate & Transaction KPIs
Macpac converts visits at a 3.2% conversion rate in 2025, generating 230,289 orders from 94,168 buyers at a 2.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Macpac Average Order Value
- Macpac's gross average order value (AOV) is US$144.05 in 2025.
- Discounts of US$15.01 and returns of US$17.13 took Macpac's net AOV to US$111.92 in 2025.
- After US$13.01 VAT, Macpac's final AOV was US$124.93 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Macpac Monthly Number of Orders
- Macpac recorded 21,515 orders in 10/26.
- Across 2025, Macpac recorded 230,289 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Macpac Monthly Number of Buyers
- Macpac had 13,821 buyers in 10/26.
- Across 2025, 94,168 buyers shopped at Macpac.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Macpac Monthly Purchase Frequency
- Macpac shoppers ordered about 1.6 times in 10/26.
- Across 2025, each Macpac buyer placed 2.4 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Macpac Monthly Gross AOV After Deductions
- Macpac's monthly gross AOV was US$111.06 in 10/26.
- For 2025, Macpac's gross AOV before deductions was US$144.05.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
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Macpac Product Categories
Fashion is Macpac's biggest product category in 2025 at 58%, ahead of the next-largest categories in the full breakdown of what it sells.
Macpac Revenue Breakdown by Product Category
- Fashion is Macpac's largest product category at 58% of 2025 sales.
- Hobby & Leisure is Macpac's second-largest product category at 42% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 58% | |||
| 2 | 42% |
See the Complete Macpac Profile
Every metric on this page plus markets, categories and shoppers in one view.
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