Mxstore Company & Revenue

Main Country Selling to

Australia

Main Category

Fashion

Revenue (GMV)

2025

US$24m

Global Rank

2025

5,315

Growth

2025 / 2024

+8%

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Mxstore Revenue & Forecast

Mxstore Revenue, Sales & Forecast

Mxstore's e-commerce revenue reached US$24m in 2025.
Mxstore's annual sales changed +8% year over year in 2025.
In 2024, Mxstore's e-commerce revenue was US$22m.

Annual Revenue (GMV)

2025

US$24m

+8%

Forecast

2026

Get Mxstore's full revenue forecast in Profiles to size future demand and plan ahead.

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E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Forecast

2026

Get Mxstore's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Mxstore Against Any Retailer

See where Mxstore leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Mxstore Monthly Sales & Revenue Development

Mxstore's monthly e-commerce sales reached US$2m in 10/26.
Mxstore's monthly sales changed +2% versus the previous month in 10/26.
Across 2025, Mxstore's e-commerce revenue totaled US$24m.

Revenue Current Month (GMV)

10/26

US$2m

+2%

Compare with Other Retailers

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Mxstore's monthly trend against any retailer to see who is gaining.

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Mxstore Top Stores by Revenue

mxstore.com.au is Mxstore's largest store at US$24m in Australia, a +8% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	mxstore.com.au	Australia	US$24m	+8%

Mxstore has only one top store, so there are no other stores to compare it with in this table.

Mxstore Sales by Country

Australia is Mxstore's biggest market in 2025 at US$22m and a 94% share, ahead of the next largest markets.

Biggest Market

94%

Australia

2nd Biggest Market

New Zealand

3rd Biggest Market

United States

Mxstore Revenue Share by Country

Australia is Mxstore's largest market at US$22m, a 94% share, in 2025.
New Zealand is Mxstore's second-largest market at US$0.9m, a 4% share, in 2025.
United States is Mxstore's third-largest market at US$0.4m, a 2% share, in 2025.
Worldwide is Mxstore's fourth-largest market at US$0.1m, a 0% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	Australia	94%	US$22m
2	New Zealand	4%	US$0.9m
3	United States	2%	US$0.4m
4	Worldwide	0%	US$0.1m

Mxstore Competitors

Mxstore's biggest store mxstore.com.au, at US$24m GMV, is most similar to golfbox.com.au at a 97.9 Match Score, ahead of pushys.com.au at 96.9 and drummondgolf.com.au at 96.1.

Mxstore Competitor Landscape

golfbox.com.au is the store most similar to Mxstore's biggest store at a 97.9 Match Score, with US$0.0bn GMV.
pushys.com.au ranks next as a similar store at a 96.9 Match Score and US$0.0bn GMV.
drummondgolf.com.au follows at a 96.1 Match Score and US$0.0bn GMV.

Mxstore's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Mxstore Competitors & Similar Stores

golfbox.com.au tops the stores most similar to Mxstore's biggest store at a 97.9 Match Score and a US$130 AOV.
pushys.com.au is a close alternative at a 96.9 Match Score and a US$133 AOV.
drummondgolf.com.au follows at a 96.1 Match Score and a US$130 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	mxstore.com.au		US$23.8m	2.5	US$135
1.	golfbox.com.au	98%	US$33.8m	2.5	US$130
2.	pushys.com.au	97%	US$25.8m	2.5	US$133
3.	drummondgolf.com.au	96%	US$17.2m	2.5	US$130
4.	salomon.com.au	96%	US$23.0m	2.4	US$139
5.	reebok.com.au	94%	US$54.0m	2.4	US$64

Mxstore Conversion Rate & Transaction KPIs

Mxstore converts visits at a 3.0% conversion rate in 2025, generating 177,244 orders from 72,226 buyers at a 2.5 purchase frequency.

Conversion Rate

2025

3.0%

Number of Orders

2025

177,244

Number of Buyers

2025

72,226

Purchase Frequency

2025

2.5

Mxstore Average Order Value

Mxstore's gross average order value (AOV) is US$156.11 in 2025.
Discounts of US$16.54 and returns of US$17.35 took Mxstore's net AOV to US$122.22 in 2025.
After US$12.33 VAT, Mxstore's final AOV was US$134.55 in 2025.

Average Order Value Calculation in 2025

US$156.11

US$16.54

US$17.35

US$122.22

US$12.33

US$134.55

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT