Nike Company & Revenue
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Nike Revenue & Turnover
Nike Annual Revenue & Growth by Year
Nike's annual sales on its online store nike.com amounted to US$11,157m in 2024. This represents a change of <0% from the previous year. Nike's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Nike Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of ${retailer.displayName}, revenues in April of 2025 were US$881m on its domain nike.com. This marks a change in monthly revenues of <0% from March.
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Growth from Previous Month
03/25-04/25Monthly eCommerce Revenue (in Million US$)
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Nike Sales by Country & Market Shares
Nike's main market is the United States, where its main online store, nike.com, generated 47% of revenues in 2024. Nike engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Nike Revenue Split by Product Categories
Nike sales by product category provide a deeper look into its income structure. Nike's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, nike.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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Nike Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Nike's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Nike's gross profit was US$22,292m, while its operating profit was US$6,201m.
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Operating Profit
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Nike Number of Employees
Nike had a headcount of 83,700 in 2022. Meanwhile approximately US$0.6m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Nike Top Stores
Nike's flagship domain nike.com generated revenues of US$11,157m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
nike.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | nike.com Nike, Inc. | 11,157 |
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Nike Competitor Analysis & Similar Stores
converse.com is the closest competitor to Nike's largest online store nike.com, with a similarity score of 99.4% in 2024. onitsukatiger.com is another key store with a high similarity score of 99.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similiar Stores
nike.com
Mainconverse.com
99.4%onitsukatiger.com
99.3%Compare This Retailer With the Right Peers
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Nike Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Nike's largest online store nike.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Conversion Rate
Average Order Value
Return Rate
Discount Rate
Nike Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Nike, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, nike.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, nike.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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