Ozon Conversion Rate & Transaction KPIs
Ozon converts visits at a 2.1% conversion rate in 2025, generating 629,300,417 orders from 20,343,763 buyers at a N/A purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025
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Ozon Average Order Value
- Ozon's gross average order value (AOV) is US$83.66 in 2025.
- Discounts of US$12.05 and returns of US$5.91 took Ozon's net AOV to US$65.7 in 2025.
- After US$12.69 VAT, Ozon's final AOV was US$78.39 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Ozon Monthly Number of Orders
- Ozon recorded 64,957,108 orders in 07/26.
- Across 2025, Ozon recorded 629,300,417 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Ozon Monthly Number of Buyers
- Ozon had 14,889,400 buyers in 07/26.
- Across 2025, 20,343,763 buyers shopped at Ozon.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Ozon Monthly Purchase Frequency
- Ozon shoppers ordered about 4.4 times in 07/26.
Purchase Frequency
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Monthly Purchase Frequency
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Ozon Monthly Gross AOV After Deductions
- Ozon's monthly gross AOV was US$81.17 in 07/26.
- For 2025, Ozon's gross AOV before deductions was US$83.66.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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