Peacocks Company & Revenue

Main Category

Fashion

Main Country Selling to

United Kingdom

Revenue (GMV)

US$86m

2025

Global Rank

2,114

2025

Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Peacocks Revenue & Turnover

Peacocks Annual Revenue & Growth by Year

Peacocks's annual sales amounted to US$86m in 2025. This represents a change of <0% from the previous year. Peacocks is expected to see a growth rate of N/A in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$86m

2025

Annual Growth Forecast

N/A

25/

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E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Peacocks Sales by Country & Market Shares

Peacocks's main market is the United Kingdom, where the retailer generated 97% of revenues in 2025. Peacocks engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Peacocks Revenue Split by Product Categories

Peacocks sales by product category provide a deeper look into its income structure. Peacocks's most significant category is Fashion, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (100%)

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Peacocks Customer Demographics and Shopper Insights

2% of the customers of peacocks.co.uk, the largest store of Peacocks, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 43% of the customers of peacocks.co.uk are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (2.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (43.0%)

Peacocks Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Peacocks's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Peacocks either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Peacocks's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Peacocks - Other Retailers in the Market

Online stores such as silkfred.com and superdry.com are part of the wider e-commerce landscape in which peacocks.co.uk operates.

Overview of Retailers Across the Broader Market

peacocks.co.uk

silkfred.com

superdry.com

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Peacocks Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Peacocks reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.

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Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Peacocks Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Peacocks, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Peacocks offers Not communicated.

Payment Provider

Mastercard (Cards)

Shipping Provider

Not communicated

Shop Software

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