Barbour Company & Revenue

Main Country Selling to

United Kingdom

Main Category

Fashion

Revenue (GMV)

2025

US$83m

Global Rank

2025

2,289

Growth

2025 / 2024

+9%

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Barbour Revenue & Forecast

Barbour Revenue, Sales & Forecast

Barbour's e-commerce revenue reached US$83m in 2025.
Barbour's annual sales changed +9% year over year in 2025.
In 2024, Barbour's e-commerce revenue was US$76m.

Annual Revenue (GMV)

2025

US$83m

+9%

Forecast

2026

Get Barbour's full revenue forecast in Profiles to size future demand and plan ahead.

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E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Forecast

2026

Get Barbour's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Barbour Against Any Retailer

See where Barbour leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Barbour Monthly Sales & Revenue Development

Barbour's monthly e-commerce sales reached US$8m in 10/26.
Barbour's monthly sales changed +17% versus the previous month in 10/26.
Across 2025, Barbour's e-commerce revenue totaled US$83m.

Revenue Current Month (GMV)

10/26

US$8m

+17%

Compare with Other Retailers

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Barbour's monthly trend against any retailer to see who is gaining.

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Barbour Top Stores by Revenue

barbour.com is Barbour's largest store at US$83m in United Kingdom, a +9% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	barbour.com	United Kingdom	US$83m	+9%

Barbour has only one top store, so there are no other stores to compare it with in this table.

Barbour Sales by Country

The United Kingdom is Barbour's biggest market in 2025 at US$48m and a 57% share, ahead of the next largest markets.

Biggest Market

57%

United Kingdom

2nd Biggest Market

22%

United States

3rd Biggest Market

10%

Germany

Barbour Revenue Share by Country

United Kingdom is Barbour's largest market at US$48m, a 57% share, in 2025.
United States is Barbour's second-largest market at US$18m, a 22% share, in 2025.
Germany is Barbour's third-largest market at US$8m, a 10% share, in 2025.
Italy is Barbour's fourth-largest market at US$8m, a 9% share, in 2025.
Austria is Barbour's fifth-largest market at US$0.9m, a 1% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United Kingdom	57%	US$48m
2	United States	22%	US$18m
3	Germany	10%	US$8m
4	Italy	9%	US$8m
5	Austria	1%	US$0.9m

Barbour Competitors

Barbour's biggest store barbour.com, at US$83m GMV, is most similar to representclo.com at a 98.7 Match Score, ahead of tedbaker.com at 94.6 and ralphlauren.co.uk at 93.3.

Barbour Competitor Landscape

representclo.com is the store most similar to Barbour's biggest store at a 98.7 Match Score, with US$0.1bn GMV.
tedbaker.com ranks next as a similar store at a 94.6 Match Score and US$0.1bn GMV.
ralphlauren.co.uk follows at a 93.3 Match Score and US$0.3bn GMV.

Barbour's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Barbour Competitors & Similar Stores

representclo.com tops the stores most similar to Barbour's biggest store at a 98.7 Match Score and a US$157 AOV.
tedbaker.com is a close alternative at a 94.6 Match Score and a US$186 AOV.
ralphlauren.co.uk follows at a 93.3 Match Score and a US$176 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	barbour.com		US$82.8m	N/A	US$123
1.	representclo.com	99%	US$105.1m	2.2	US$157
2.	tedbaker.com	95%	US$99.5m	2.3	US$186
3.	ralphlauren.co.uk	93%	US$309.9m	2.3	US$176
4.	hugoboss.com	93%	US$726.5m	2.1	US$616
5.	karenmillen.com	92%	US$114.7m	2.4	US$155

Barbour Conversion Rate & Transaction KPIs

Barbour converts visits at a 3.1% conversion rate in 2025, generating 674,404 orders from N/A buyers at a 2.2 purchase frequency.

Conversion Rate

2025

3.1%

Number of Orders

2025

674,404

Purchase Frequency

2025

2.2

Barbour Average Order Value

Barbour's gross average order value (AOV) is US$160.87 in 2025.
Discounts of US$25.36 and returns of US$30.05 took Barbour's net AOV to US$105.45 in 2025.
After US$17.38 VAT, Barbour's final AOV was US$122.84 in 2025.

Average Order Value Calculation in 2025

US$160.87

US$25.36

US$30.05

US$105.45

US$17.38

US$122.84

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT