Pfister Company & Revenue

Main Country Selling to
Biggest Competitor
home24.ch

Revenue (GMV)

US$49m
2024

Global Rank

3,671
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Pfister Revenue & Turnover

Pfister Annual Revenue & Growth by Year

Pfister's annual sales on its online store pfister.ch amounted to US$49m in 2024. This represents a change of 5-10% from the previous year. Pfister's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$49m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
49
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Pfister Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Pfister, revenues in July of 2025 were US$4m on its domain pfister.ch. This marks a change in monthly revenues of 10-15% from June.

Revenue Current Month (GMV)

US$4m
07/25

Growth from Previous Month

10-15%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$4m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Pfister Sales by Country & Market Shares

Pfister's main market is Switzerland, where its main online store, pfister.ch, generated 100% of revenues in 2024. Pfister engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Pfister Revenue Split by Product Categories

Pfister sales by product category provide a deeper look into its income structure. Pfister's most significant category is Furniture & Homeware, which accounts for 74% of total sales in 2024 at its largest online store, pfister.ch. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Furniture & Homeware (74%)

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Pfister Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Pfister's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Pfister either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Pfister's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Pfister Top Stores

Pfister's flagship domain pfister.ch generated revenues of US$49m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
pfister.ch
Möbel Pfister AG
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Pfister Competitor Analysis & Similar Stores

home24.ch is the closest competitor to Pfister's largest online store pfister.ch, with a similarity score of 99.8% in 2024. westwing.ch is another key store with a high similarity score of 99.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

pfister.ch
Main
home24.ch
99.8%
westwing.ch
99.7%

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Pfister Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Pfister's largest online store pfister.ch reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Pfister Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Pfister, the payment providers VISA (Cards), Mastercard (Cards) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, pfister.ch. Shipping providers, on the other hand, vary significantly depending on the market. Overall, pfister.ch offers Schweizerische Post.

Payment Provider

VISA (Cards)

Shipping Provider

Schweizerische Post

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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