Rakuten Product Categories
Fashion is Rakuten's biggest product category in 2025 at 26%, ahead of the next-largest categories in the full breakdown of what it sells.
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Rakuten Revenue Breakdown by Product Category
- Fashion is Rakuten's largest product category at 26% of 2025 sales.
- Electronics is Rakuten's second-largest product category at 25% of 2025 sales.
- Care Products is Rakuten's third-largest product category at 15% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 26% | |||
| 2 | 25% | |||
| 3 | 15% | |||
| 4 | 14% | |||
| 5 | 11% |
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