Rakuten Conversion Rate & Transaction KPIs
Rakuten converts visits at a 2.4% conversion rate in 2025, generating 331,006,300 orders from 70,310,021 buyers at a 4.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Rakuten Average Order Value
- Rakuten's gross average order value (AOV) is US$108.3 in 2025.
- Discounts of US$11.92 and returns of US$7.48 took Rakuten's net AOV to US$88.9 in 2025.
- After US$8.82 VAT, Rakuten's final AOV was US$97.72 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Rakuten Monthly Number of Orders
- Rakuten recorded 28,968,642 orders in 07/26.
- Across 2025, Rakuten recorded 331,006,300 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Rakuten Monthly Number of Buyers
- Rakuten had 15,961,284 buyers in 07/26.
- Across 2025, 70,310,021 buyers shopped at Rakuten.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Rakuten Monthly Purchase Frequency
- Rakuten shoppers ordered about 1.8 times in 07/26.
- Across 2025, each Rakuten buyer placed 4.7 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Rakuten Monthly Gross AOV After Deductions
- Rakuten's monthly gross AOV was US$95.11 in 07/26.
- For 2025, Rakuten's gross AOV before deductions was US$108.3.
Gross AOV
07/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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