Rakuten Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Rakuten Revenue & Turnover
Rakuten Annual Revenue & Growth by Year
Rakuten's annual sales on its online store rakuten.co.jp amounted to US$28,291m in 2024. This represents a change of 0-5% from the previous year. Rakuten's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Rakuten Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Rakuten, revenues in June of 2025 were US$2,413m on its domain rakuten.co.jp. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Rakuten Sales by Country & Market Shares
Rakuten's main market is Japan, where its main online store, rakuten.co.jp, generated 100% of revenues in 2024. Rakuten engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Rakuten Revenue Split by Product Categories
Rakuten sales by product category provide a deeper look into its income structure. Rakuten's most significant category is Electronics, which accounts for 26% of total sales in 2024 at its largest online store, rakuten.co.jp. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (26%)
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Rakuten Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Rakuten's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Rakuten either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Rakuten's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Rakuten Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Rakuten's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Rakuten's gross profit was US$375m, while its operating profit was -US$915.8m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Rakuten Top Stores
Rakuten's flagship domain rakuten.co.jp generated revenues of US$28,291m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
rakuten.co.jpIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | rakuten.co.jp Rakuten Group, Inc. | 28,291 |
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Rakuten Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Rakuten's largest online store rakuten.co.jp reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Rakuten Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Rakuten, the payment providers Rakuten Pay (Other), Rakuten Edy (Cards) and Rakuten (Cards) are available at its largest online store, rakuten.co.jp. Shipping providers, on the other hand, vary significantly depending on the market. Overall, rakuten.co.jp offers Japan Post and Own delivery service.
Payment Provider
Shipping Provider
Shop Software
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