Rakuten Revenue & Forecast

Main Country Selling to
Japan
Main Category
Fashion

Revenue (GMV)

2025
US$32,346m

Global Rank

2025
19

Growth

2025 / 2024
+9%

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Rakuten Revenue, Sales & Forecast

  • Rakuten's e-commerce revenue reached US$32,346m in 2025.
  • Rakuten's annual sales changed +9% year over year in 2025.
  • In 2024, Rakuten's e-commerce revenue was US$29,642m.

Annual Revenue (GMV)

2025
US$32,346m
+9%

E-Commerce Revenue (GMV in Million US$)

2023
29,642
2024
32,346
2025
2026
2027

Forecast

2026

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Rakuten Monthly Sales & Revenue Development

  • Rakuten's monthly e-commerce sales reached US$2,755m in 07/26.
  • Rakuten's monthly sales changed +2% versus the previous month in 07/26.
  • Across 2025, Rakuten's e-commerce revenue totaled US$32,346m.

Revenue Current Month (GMV)

07/26
US$2,755m
+2%

E-Commerce Revenue (GMV in Million US$)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
2,755
07/26

Compare with Other Retailers

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Rakuten Top Stores by Revenue

  • rakuten.co.jp is Rakuten's largest store at US$30,760m in Japan, a +9% change versus 2024.
  • fril.jp is Rakuten's second-largest store at US$757m in Japan in 2025.
  • rakuten.com is Rakuten's third-largest store at US$526m in France in 2025.
#StoreMain MarketGMV 2025Growth 24/25
1.
rakuten.co.jp
US$30,760m+9%
2.
fril.jp
US$757m+17%
3.
rakuten.com
US$526m+31%
4.
kobo.com
US$224m+8%
5.
rakuten.com.tw
US$78m-20%

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