Sweetwater Company & Revenue

Main Category
Main Country Selling to

Annual Revenue

US$1,547m
2024

Global Rank

119
2024

Conversation Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Sweetwater Revenue & Turnover

Sweetwater Annual Revenue & Growth by Year

Sweetwater's annual sales on its online store sweetwater.com amounted to US$1,547m in 2024. This represents a change of <0% from the previous year. Sweetwater's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$1,547m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (in Million US$)

2022
2023
1,547
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Sweetwater Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Sweetwater, revenues in April of 2025 were US$123m on its domain sweetwater.com. This marks a change in monthly revenues of 0-5% from March.

Revenue Current Month

US$123m
04/25

Growth from Previous Month

0-5%
03/25-04/25

Monthly eCommerce Revenue (in Million US$)

12-2024
01-2025
02-2025
03-2025
US$123m
04-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Sweetwater Sales by Country & Market Shares

Sweetwater's main market is the United States, where its main online store, sweetwater.com, generated 100% of revenues in 2024. Sweetwater engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Sweetwater Revenue Split by Product Categories

Sweetwater sales by product category provide a deeper look into its income structure. Sweetwater's most significant category is Hobby & Leisure, which accounts for 100% of total sales in 2024 at its largest online store, sweetwater.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (100%)

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Sweetwater Number of Employees

Sweetwater had a headcount of 2,400 in 2022. Meanwhile approximately US$0.7m was generated per employee in 2022

Revenue per Employee (in Million US$)

2018
2019
2020
2021
US$0.7m
2022

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Sweetwater Top Stores

Sweetwater's flagship domain sweetwater.com generated revenues of US$1,547m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
sweetwater.com
Sweetwater Sound, Inc.
2021

2022

2023

2024

2025

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Sweetwater Competitor Analysis & Similar Stores

guitarcenter.com is the closest competitor to Sweetwater's largest online store sweetwater.com, with a similarity score of 100.0% in 2024. musiciansfriend.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

sweetwater.com
Main

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Sweetwater Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Sweetwater's largest online store sweetwater.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

119

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Sweetwater Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Sweetwater, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, sweetwater.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, sweetwater.com offers USPS (United States Postal Service), UPS (United Parcel Service) and FedEx.

Payment Provider

VISA (Cards)

Shipping Provider

USPS (United States Postal Service)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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