Home Care Industry in India
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Indian Household Care eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Indian Household Care eCommerce Market generated an eCommerce revenue of US$962m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indian Household Care eCommerce Market, monthly revenues in May of 2025 were US$83m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Indian Household Care eCommerce: Product Categories
In the Indian Household Care eCommerce Market, Cleaning Equipment is the largest category, contributing 44% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Cleaning Equipment (44%)
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Biggest Online Retailers in Indian Household Care eCommerce
The largest eCommerce retailer in the Indian Household Care eCommerce Market is bigbasket.com, with an online revenue of US$70m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is jiomart.com, followed by mi.com in third place.
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Indian Household Care eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Indian Household Care eCommerce Market was 11.5-12.0%, while the cart abandonment rate was 73.0-73.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
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