Shoes Industry in the UAE

Top Retailer
Top Category
Active Footwear
Online Share
N/A

E-Commerce Revenue

US$664m
2025

Growth

10-15%
2025

Growth Forecast

10-15%
25/26

Average Order Value

2025

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UAE Footwear E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The UAE Footwear E-Commerce Market generated an e-commerce revenue of US$664m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15% .

Annual Revenue

US$664m
2025

Annual Growth Forecast

10-15%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
664
2025
2026
2027

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the UAE Footwear E-Commerce Market, monthly revenues in February of 2026 were US$51m. This represents a change of <0% from the previous month.

Revenue Current Month

US$51m
02/26

Growth from Previous Month

<0%
01/26-02/26

Monthly Revenue (in Million US$)

10/2025
11/2025
12/2025
01/2026
51
02/2026

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UAE Footwear E-Commerce: Product Categories

In the UAE Footwear E-Commerce Market, Active Footwear is the largest category, contributing 42% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Active Footwear (42%)

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Biggest Online Retailers in UAE Footwear E-Commerce

The largest e-commerce retailer in the UAE Footwear E-Commerce Market is Namshi, with an online revenue of US$704m in 2025. Its revenue changed by 5-10% in 2025. Following in second place is Temu, followed by Noon in third place.

# 1
Biggest Category

Fashion

Biggest Country

Saudi Arabia

Growth 24/25

5-10%

Revenue 2025 (GMV)

US$704m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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UAE Footwear E-Commerce: Conversion Funnel KPIs

In 2025 , the add-to-cart rate for the UAE Footwear E-Commerce Market was 14.0-14.5% , while the cart abandonment rate was 82.0-82.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

14.0-14.5% 2025
82.0-82.5%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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