Arts and Crafts Industry in India
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Indian Stationery, Crafts & Art Supplies eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Indian Stationery, Crafts & Art Supplies eCommerce Market generated an eCommerce revenue of US$2,889m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indian Stationery, Crafts & Art Supplies eCommerce Market, monthly revenues in May of 2025 were US$263m. This represents a change of 5-10% from the previous month.
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Biggest Online Retailers in Indian Stationery, Crafts & Art Supplies eCommerce
The largest eCommerce retailer in the Indian Stationery, Crafts & Art Supplies eCommerce Market is jiomart.com, with an online revenue of US$39m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is firstcry.com, followed by amazon.com in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Electronics | India | 50-55% | US$39m | |
| 2. | |||||
| 3. | amazon.com |
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Indian Stationery, Crafts & Art Supplies eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Indian Stationery, Crafts & Art Supplies eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 71.5-72.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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