Toys Industry in India

Top Online Store
Country
Online Share
0-5%

eCommerce Revenue

US$2,399m
2024

Growth

20-25%
2024

Growth Forecast

20-25%
24/25

Average Order Value

2024

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Indian Toys eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Indian Toys eCommerce Market generated an eCommerce revenue of US$2,399m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.

Annual Revenue

US$2,399m
2024

Annual Growth Forecast

20-25%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
2,399
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indian Toys eCommerce Market, monthly revenues in May of 2025 were US$223m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$223m
05/25

Growth from Previous Month

5-10%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
223
05/2025

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Biggest Online Retailers in Indian Toys eCommerce

The largest eCommerce retailer in the Indian Toys eCommerce Market is firstcry.com, with an online revenue of US$112m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is jiomart.com, followed by hamleys.in in third place.

# 1
Biggest Category

Fashion

Biggest Country

India

Growth 24/25

40-45%

Revenue

US$112m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Indian Toys eCommerce Penetration: Online Market Share

The Indian Toys eCommerce Market reached an online share of 0-5% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 0-5% in 2025.

Online Share

0-5%
2024

Online Share Forecast

0-5%
2025

Online Share/eCommerce Market Share

2022
2023
0-5%
2024
0-5%
2025
2026

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Indian Toys eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Indian Toys eCommerce Market was 10.0-10.5%, while the cart abandonment rate was 74.0-74.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

10.0-10.5%2024
74.0-74.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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