Mathem Company & Revenue

Main Country Selling to

Sweden

Main Category

Grocery

Revenue (GMV)

2025

US$224m

Global Rank

2025

1,029

Growth

2025 / 2024

+33%

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Mathem Revenue & Forecast

Mathem Revenue, Sales & Forecast

Mathem's e-commerce revenue reached US$224m in 2025.
Mathem's annual sales changed +33% year over year in 2025.
In 2024, Mathem's e-commerce revenue was US$168m.

Annual Revenue (GMV)

2025

US$224m

+33%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

168

2024

224

2025

2026

2027

Forecast

2026

Get Mathem's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Mathem Against Any Retailer

See where Mathem leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Mathem Monthly Sales & Revenue Development

Mathem's monthly e-commerce sales reached US$18m in 10/26.
Mathem's monthly sales changed +4% versus the previous month in 10/26.
Across 2025, Mathem's e-commerce revenue totaled US$224m.

Revenue Current Month (GMV)

10/26

US$18m

+4%

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

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Mathem Top Stores by Revenue

mathem.se is Mathem's largest store at US$224m in Sweden, a +33% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	mathem.se	Sweden	US$224m	+33%

Mathem has only one top store, so there are no other stores to compare it with in this table.

Mathem Sales by Country

Sweden is Mathem's biggest market in 2025 at US$224m and a 100% share, ahead of the next largest markets.

Biggest Market

100%

Sweden

Mathem Revenue Share by Country

Sweden is Mathem's largest market at US$224m, a 100% share, in 2025.

Market Share by Country in 2025

#	Country	GMV Share 2025	Share	GMV 2025
1	Sweden		100%	US$224m

Mathem Competitors

Mathem's biggest store mathem.se, at US$224m GMV, is most similar to coop.se at a 98.8 Match Score, ahead of willys.se at 98.2 and ica.se at 96.5.

Mathem Competitor Landscape

coop.se is the store most similar to Mathem's biggest store at a 98.8 Match Score, with US$0.2bn GMV.
willys.se ranks next as a similar store at a 98.2 Match Score and US$0.2bn GMV.
ica.se follows at a 96.5 Match Score and US$0.6bn GMV.

Mathem's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Mathem Competitors & Similar Stores

coop.se tops the stores most similar to Mathem's biggest store at a 98.8 Match Score and a US$107 AOV.
willys.se is a close alternative at a 98.2 Match Score and a US$103 AOV.
ica.se follows at a 96.5 Match Score and a US$110 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	mathem.se		US$224.5m	3.8	US$106
1.	coop.se	99%	US$174.8m	3.8	US$107
2.	willys.se	98%	US$151.5m	3.6	US$103
3.	ica.se	97%	US$587.4m	4.1	US$110
4.	apotea.se	77%	US$914.6m	3.2	US$109
5.	netonnet.se	76%	US$263.5m	2.6	US$149

Mathem Conversion Rate & Transaction KPIs

Mathem converts visits at a 3.7% conversion rate in 2025, generating 2,114,467 orders from 550,160 buyers at a 3.8 purchase frequency.

Conversion Rate

2025

3.7%

Number of Orders

2025

2,114,467

Number of Buyers

2025

550,160

Purchase Frequency

2025

3.8

Mathem Average Order Value

Mathem's gross average order value (AOV) is US$107.56 in 2025.
Discounts of US$12.67 and returns of US$5.42 took Mathem's net AOV to US$89.47 in 2025.
After US$16.7 VAT, Mathem's final AOV was US$106.17 in 2025.

Average Order Value Calculation in 2025

US$107.56

US$12.67

US$5.42

US$89.47

US$16.7

US$106.17

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT