AUCTION. Competitors

AUCTION.'s biggest store auction.co.kr, at US$2,832m GMV, is most similar to naver.com at a 98.6 Match Score, ahead of lotteon.com at 97.5 and gmarket.co.kr at 96.6.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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AUCTION. Competitor Landscape

naver.com is the store most similar to AUCTION.'s biggest store at a 98.6 Match Score, with US$32.0bn GMV.
lotteon.com ranks next as a similar store at a 97.5 Match Score and US$2.6bn GMV.
gmarket.co.kr follows at a 96.6 Match Score and US$7.4bn GMV.

AUCTION.'s Biggest Store vs 5 Closest Stores

Match Score

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Total GMV 2025 (in US$ billion)

Top AUCTION. Competitors & Similar Stores

naver.com tops the stores most similar to AUCTION.'s biggest store at a 98.6 Match Score and a US$101 AOV.
lotteon.com is a close alternative at a 97.5 Match Score and a US$110 AOV.
gmarket.co.kr follows at a 96.6 Match Score and a US$113 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	auction.co.kr		US$2,831.6m	3.4	US$102
1.	naver.com	99%	US$31,978.5m	5.2	US$101
2.	lotteon.com	98%	US$2,578.9m	3.4	US$110
3.	gmarket.co.kr	97%	US$7,397.6m	3.6	US$113
4.	11st.co.kr	96%	US$3,471.3m	3.3	US$109
5.	wemakeprice.com	96%	US$3,555.8m	3.4	US$111