AUCTION. Conversion Rate & Transaction KPIs

AUCTION. converts visits at a 2.4% conversion rate in 2025, generating 27,798,500 orders from 8,062,492 buyers at a 3.4 purchase frequency.

Conversion Rate

2025
2.4%

Number of Orders

2025
27,798,500

Number of Buyers

2025
8,062,492

Purchase Frequency

2025
3.4

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AUCTION. Average Order Value

  • AUCTION.'s gross average order value (AOV) is US$111.71 in 2025.
  • Discounts of US$12.47 and returns of US$6.64 took AUCTION.'s net AOV to US$92.6 in 2025.
  • After US$9.26 VAT, AUCTION.'s final AOV was US$101.86 in 2025.

Average Order Value Calculation in 2025

US$111.71
US$12.47
US$6.64
US$92.6
US$9.26
US$101.86

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

AUCTION. Monthly Number of Orders

  • AUCTION. recorded 2,007,618 orders in 06/26.
  • Across 2025, AUCTION. recorded 27,798,500 orders in total.

Number of Orders

06/26
2,007,618

Monthly Number of Orders (in Thousands)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
2,008
06/26

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AUCTION. Monthly Number of Buyers

  • AUCTION. had 1,493,269 buyers in 06/26.
  • Across 2025, 8,062,492 buyers shopped at AUCTION..

Number of Buyers

06/26
1,493,269

Monthly Number of Buyers (in Thousands)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
1,493
06/26

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AUCTION. Monthly Purchase Frequency

  • AUCTION. shoppers ordered about 1.3 times in 06/26.
  • Across 2025, each AUCTION. buyer placed 3.4 orders in total.

Purchase Frequency

06/26
1.3

Monthly Purchase Frequency

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
1.3
06/26

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AUCTION. Monthly Gross AOV After Deductions

  • AUCTION.'s monthly gross AOV was US$100.35 in 06/26.
  • For 2025, AUCTION.'s gross AOV before deductions was US$111.71.

Gross AOV

06/26
US$100.35

Monthly Gross AOV After Deductions (in US$)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
US$100.35
06/26

Track Monthly Momentum

Track AUCTION.'s full monthly history to spot momentum and seasonality.

See Every KPI Over Time in Profiles

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