Coupang Competitors

Coupang's biggest store coupang.com, at US$57,228m GMV, is most similar to aliexpress.com at a 68.1 Match Score, ahead of wildberries.ru at 65.4 and walmart.com at 63.9.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Coupang Competitor Landscape

aliexpress.com is the store most similar to Coupang's biggest store at a 68.1 Match Score, with US$66.8bn GMV.
wildberries.ru ranks next as a similar store at a 65.4 Match Score and US$69.1bn GMV.
walmart.com follows at a 63.9 Match Score and US$170.4bn GMV.

Coupang's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top Coupang Competitors & Similar Stores

aliexpress.com tops the stores most similar to Coupang's biggest store at a 68.1 Match Score and a US$34 AOV.
wildberries.ru is a close alternative at a 65.4 Match Score and a US$64 AOV.
walmart.com follows at a 63.9 Match Score and a US$95 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	coupang.com		US$57,228.3m	4.5	US$98
1.	aliexpress.com	68%	US$66,784.5m	7.2	US$34
2.	wildberries.ru	65%	US$69,134.3m	7.4	US$64
3.	walmart.com	64%	US$170,432.5m	14.8	US$95
4.	tmall.com	63%	US$551,582.9m	10.9	US$114
5.	pinduoduo.com	62%	US$780,450.4m	108.6	US$119