Shopee Competitors

Shopee's biggest store shopee.co.id, at US$33,413m GMV, is most similar to tiktok.com at a 85.0 Match Score, ahead of douyin.com at 71.1 and tmall.com at 70.4.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Shopee Competitor Landscape

tiktok.com is the store most similar to Shopee's biggest store at a 85.0 Match Score, with US$64.4bn GMV.
douyin.com ranks next as a similar store at a 71.1 Match Score and US$592.1bn GMV.
tmall.com follows at a 70.4 Match Score and US$551.6bn GMV.

Shopee's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

-100

100

200

300

400

500

600

700

Total GMV 2025 (in US$ billion)

Top Shopee Competitors & Similar Stores

tiktok.com tops the stores most similar to Shopee's biggest store at a 85.0 Match Score and a US$41 AOV.
douyin.com is a close alternative at a 71.1 Match Score and a US$54 AOV.
tmall.com follows at a 70.4 Match Score and a US$78 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	shopee.co.id		US$33,412.9m	10.8	US$70
1.	tiktok.com	85%	US$64,364.3m	5.1	US$41
2.	douyin.com	71%	US$592,084.7m	16.0	US$54
3.	tmall.com	70%	US$551,582.9m	10.9	US$78
4.	naver.com	69%	US$31,978.5m	5.2	US$101
5.	rakuten.co.jp	69%	US$30,759.9m	5.1	US$103