Ebay Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Ebay Revenue & Turnover
Ebay Annual Revenue & Growth by Year
Ebay's annual sales amounted to US$72,382m in 2024. This represents a change of 0-5% from the previous year. Ebay is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Ebay Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Ebay, revenues in December of 2025 were US$6,495m. This marks a change in monthly revenues of 0-5% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Ebay Sales by Country & Market Shares
Ebay's main market is the United States, where the retailer generated 42% of revenues in 2024. Ebay engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Ebay Revenue Split by Product Categories
Ebay sales by product category provide a deeper look into its income structure. Ebay's most significant category is Hobby & Leisure, which accounts for 26% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (26%)
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Ebay Customer Demographics and Shopper Insights
10% of the customers of ebay.com, the largest store of Ebay, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 35% of the customers of ebay.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (10.0%)
Revenue Breakdown by Customer Income Groups
Low (35.0%)
Ebay Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Ebay's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Ebay either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Ebay's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Ebay Top Stores
Ebay's flagship domain ebay.com generated revenues of US$34,469m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | ebay.com N/A | 34,469 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Ebay Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Ebay reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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