eCommerce Industry in Slovakia

Top Online Store
alza.skalza.sk
Top Category
Online Share
5-10%

eCommerce Revenue

US$1,776m
2024

Growth Forecast

5-10%
24/25

Growth

2024

Average Order Value

2024

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eCommerce Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Slovakian eCommerce Market generated an eCommerce revenue of US$1,776m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$1,776m
2024

Annual Growth Forecast

24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
1,776
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Slovakian eCommerce Market, monthly revenues in April of 2025 were US$159m. This represents a change of <0% from the previous month.

Revenue Current Month

04/25

Growth from Previous Month

03/25-04/25

Monthly Revenue (in Million US$)

12/2024
01/2025
02/2025
03/2025
04/2025

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eCommerce Product Categories

In the Slovakian eCommerce Market, Hobby & Leisure is the largest category, contributing 27% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Hobby & Leisure (27%)

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Biggest Online Retailers

The largest eCommerce retailer in the Slovakian eCommerce Market is alza.sk, with an online revenue of US$413m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is mall.sk, followed by shein.com in third place.

# 1
alza.skalza.sk
Biggest Category

Biggest Country

Growth 24/25

Revenue

US$413m

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eCommerce Penetration & Online Market Share

The Slovakian eCommerce Market reached an online share of 5-10% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Online Share

5-10%
2024

Online Share Forecast

2026

Online Share/eCommerce Market Share

2022
2023
5-10%
2024
2025
2026

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eCommerce Transaction KPIs: Conversion Rate, Return Rate

In 2024, the add-to-cart rate for the Slovakian eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 75.0-75.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

Add-to-Cart Rate

11.0-11.5%2024

Cart Abandonment Rate

75.0-75.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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