Calvin Klein Conversion Rate & Transaction KPIs
Calvin Klein converts visits at a 2.8% conversion rate in 2025, generating 7,075,467 orders from 3,171,587 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Calvin Klein Average Order Value
- Calvin Klein's gross average order value (AOV) is US$80.84 in 2025.
- Discounts of US$13.91 and returns of US$16.21 took Calvin Klein's net AOV to US$50.73 in 2025.
- After US$6.65 VAT, Calvin Klein's final AOV was US$57.38 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Calvin Klein Monthly Number of Orders
- Calvin Klein recorded 234,293 orders in 10/26.
- Across 2025, Calvin Klein recorded 7,075,467 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Calvin Klein Monthly Number of Buyers
- Calvin Klein had 166,982 buyers in 10/26.
- Across 2025, 3,171,587 buyers shopped at Calvin Klein.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Calvin Klein Monthly Purchase Frequency
- Calvin Klein shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Calvin Klein buyer placed 2.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Calvin Klein Monthly Gross AOV After Deductions
- Calvin Klein's monthly gross AOV was US$62.9 in 10/26.
- For 2025, Calvin Klein's gross AOV before deductions was US$80.84.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Calvin Klein's Competitors
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